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St. Jacobs Sparkles - A Favourite Holiday Shopping Tradition in the Village

As fall arrives and bejewels all it touches, our thoughts turn to St. Jacobs Sparkles - the much anticipated 4-day holiday shopping event hosted in the Village each year.


This year's event will be held November 16, 17, 18, 19, 2017 and merchants have been busy as elves planning this special event just for you. Some offer once-a-year savings and fabulous in-store promotions, while others greet you with festive goodies and free draws. And all across town shopkeepers throw open their doors for extended hours to 9 p.m. on Thursday & Friday night and until 6 p.m. on Saturday & Sunday during the event.


Outdoors, strains of strolling Victorian carolers can be heard, horse-drawn trolleys decked with lights and bells transport happy visitors from one shopping stop to the next; the warm-up barrel fire burns brightly in the evening light and thousands of twinkling lights illuminate the streets (see below for schedule of these activities). Everywhere, merriment and warm greetings abound. 


St. Jacobs Sparkles

Thursday - Sunday, November 16, 17, 18,  19, 2017
Location: Village of St. Jacobs

Store Hours:

•   Thursday 10 a.m. - 9 p.m.
•   Friday 10 a.m. - 9 p.m.
•   Saturday 10 a.m. - 6 p.m.
•   Sunday 12 - 6 p.m.


​Mark your calendars, tag a friend, and plan to attend!  See details below, and check back often for in-store specials and promotions as they are revealed!


Hop on and off a free horse-drawn trolley as it shuttles shoppers along the streets:

•   Thursday 4:30 - 8:30 pm

•   Friday 4:00 - 8:00 pm
•   Saturday 1 - 5 pm
(the shuttle does not operate on Sunday)

Listen for the strains of outdoor wandering Victorian Carolers:
•   Thursday 5 - 8 pm  •   Friday 4 - 7 pm  •   Saturday 2 - 5 pm  •  Sunday 1:30 - 4:30


SANTA makes an appearance in the Village!  Bring your little ones and your camera!
•   Saturday 1:30 - 4 p.m.    •   Sunday 1:30 - 4 p.m.


New!  Be chauffeured FREE to the village’s downtown in style aboard Brentwood Livery's Limbusine when you park for free at nearby Calvary United Church (see location).

•   Thursday evening  4:45 - 9 p.m.     •   Friday evening  4:45 - 9 p.m.  


Warm up  with some warmed sweet apple cider at the burn barrel hosted by the Township of Woolwich volunteer firefighters, St. Jacobs division, in front of the Mill.
•   Thursday evening  approx 6 - 9 p.m.     •   Friday evening  approx 6 - 9 p.m.  


PLUS, stay tuned to find out how you could WIN a fabulous St. Jacobs PRIZE package and other cool stuff during St. Jacobs Sparkles just by posting your favourite pics on social media!




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