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St. Jacobs Sparkles,Thursday November 15 - Sunday November 18, 2018!

There will be a twinkle in the sky and magic in the air during St. Jacobs Sparkles! This  much-anticipated 4-day celebration ushers in the holiday shopping season in the village of St. Jacobs on November 15,16,17,18, 2018.

Shopkeepers have been busy as elves preparing festive samples, amazing promotions, in-store sales and contests just for you! They'll be rolling out the red carpet and keeping their doors open late so you can enjoy shopping amongst 1000s of twinkling lights in this pretty village, decked for the holidays. There will be free activities along the streets, including horse-drawn trolley rides, Victorian carolers, a visit from Santa, a weiner roast over the bonfire, a luxury limobus shuttle and more! Feeling hungry?  Reserve a seat in one of the village's restaurants or enjoy a treat from an outdoor food vendor.

Come join in the festivity with friends and neighbours, and find the joy in holiday shopping at St. Jacobs Sparkles! Schedule details below:


Event: St. Jacobs Sparkles

Thursday - Sunday, November 15 - 18, 2018
Location: Village of St. Jacobs

Shops open (extended hours):

Thursday and Friday 10 am - 9 pm
Saturday 10 am - 6 pm    Sunday 12 - 6 pm



FREE ACTIVITIES ~ Out & About St. Jacobs

NEW!  Winter Wonderland Photo Booth

FREE! Have your picture taken in a magical setting and share using #stjacobssparkles2018

Hosted by SJ BIA with greeters from Gemini Modelling Agency 

• Thursday & Friday 2 - 9 pm

• Saturday & Sunday 11 am - 6 pm


NEW! Free Draw!

While at the photo booth, enter for chance to WIN one of 3 amazing prize baskets

 from St. Jacobs merchants including tickets to a performance by Drayton Entertainment, Stone Crock dining voucher and much more!

(Ballots may be also entered at Eco Cafe Thursday - Sunday when photo booth is closed).
Contest details on site; no purchase necessary.


FREE ~ A Visit with Santa

Kids! Have a chat with Santa at his hut outside Toy Soup

• Saturday  1:30 - 4 pm  • Sunday  1:30 - 4 pm


Wandering Victorian Carolers
•   Thursday 5 - 8 pm  •   Friday  12:30 - 3: 30,   4 - 7 pm
•  Saturday 2 - 5 pm  •  Sunday 1:30 - 4:30


FREE Horse-drawn Trolley Rides

•   Thursday 4:30 - 8:30 pm  •   Friday 4:00 - 8:00 pm
•   Saturday 1 - 5 pm (the shuttle does not operate on Sunday)


Lighting of the Tree 

See the lighting of the Christmas tree; enjoy choral singing and welcome remarks
• Thursday 6:30 pm, St James Lutheran Church


Burn Barrel  & Weiner Roast
Enjoy hot sweet apple cider plus charity hotdog & marshmallow roast at the Mill,
while quantities last. Hosted by Volunteer Fire Dept, St. Jacobs division

•   Thursday 6 pm   •   Friday 6 pm


FREE Luxury LimoCoach Shuttle by Brentwood Livery

Park free at Calvary United Church, 48 Hawkesville Road,
then ride in style to and from the downtown at your leisure

•   Thursday 5 - 9 pm   •   Friday 5 - 9 pm



 •  Municpal parking lot, 27 Albert Street, St. Jacobs

 • Thursday and Friday 5 - 9 p.m: Park at Calvary United Church and take the free
Luxury LimoCoach to downtown (approx. 1 km)


Outdoor Food & Drink

Stone Crock Outdoor Food Booth 

• Thursday 5 - 9 p.m.   • Friday 5 - 9 p.m. at Stone Crock porch


Beaver Tails Food Truck at Shadetree

• Thursday 4 - 9 p.m.   • Friday 4 - 9 p.m.

• Saturday 10 a.m. - 6  • Sunday 12 - 6 p.m.



Check this page often as shopkeepers reveal their in-store promotions:


NEW! Carol Sing at Red Coral "Jingle on the Square"
Join in a carol sing, enjoy a hot chocolate bar and popcorn;
enter a draw for a decorative urn! Hosted by StuffIn Stockings,charity 

•  Thursday 7 - 9 pm   •  Friday 7 - 9 pm   •  Saturday 1 - 6 pm


The Farm Pantry
Samples by a visiting Canadian chocolatier, featuring chocolate that is dairy, nut, gluten, soy preservative and additive free. Healthy and delicious! 
• Thursday November 15, approx 2 - 5pm
 Also sampling of various local gourmet dips and condiments throughout the entire event.


Hybrid Hair & Detox Spa
 "Sparkle for your Soul"  • Thursday, November 15, 6 p.m. 
An evening of self care including Yoga, meditation, readings, Reiki and scalp massage,
wash & styles. Ticketed event; limited space.

Click here to request more details and reserve your ticket

A Gift To Remember

Lang & Pineridge Wall Calendars  $18.00

Blowout on Framed Pictures up to 60% Off the regular price.

Lots of sales throughout the store for 30 to 60% off the regular price.


FYi Doctors
Enter a draw for a chance to Win non RX sunglasses!
Plus, get 15% OFF any prescription eyeglasses purchased during Sparkles (Maui Jim's excluded)


St. Jacobs Post Office (Canada Post)
Visit the PO and drop your letter into Santa's "direct-to-the-North Pole" mailbox!
 • Friday only, until 9 pm 


Red Wind Studio

Stencil your own Christmas pillow! 
• Saturday 2 - 5 pm    or while supplies last
Plus! A pop-up shop in the studio featuring Paper & Sunshine, specializing in signs;
special pricing on many items including BOGO and "Save the Tax" deals throughout the event

 • Thursday - Sunday


Save the HST! (some restrictions may apply)


Block Three Brewing Company

Enjoy free tastings of local craft beer. Also serving house-made Ginger Ale (non-alcoholic). 
Brewery and tasting room hours:
• Thursday - Saturday 11 am - 9 pm • Sunday 11 am - 6 pm

Live Music at Block Three Brewing Company
• Thursday 5:30 - 8:30 pm with Safe as Houses.  Food for purchase by Those Pizza Guys 
• Friday 5:30 - 8:30 pm  with Monday Morning Whiskey 
• Saturday 5:30 -8:30 pm with Max Gumption


Waterloo Central Railway
The Polar Express™ Train Rides • November 15, 16, 17

check for details



Click here to see the event on the St. Jacobs Village Shops Facebook page, or follow and post your images using #stjacobssparkles2018 and tag a friend or two!



Note: This event sponsored by  St. Jacobs BIA, St. Jacobs Country, and participating merchants.  All scheduled activity times are approximate and may be subject to change in case of severe weather.


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Marilyn Wideman
November 19, 2018
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